How many visitors do you really need?
Model traffic, lead conversion, customer conversion, and average customer value. Assumptions are yours, not predictions.
Estimated leads
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Estimated customers
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Revenue (not profit)
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Audience Discovery Map
Document where your ideal customers ask questions, compare products, and seek recommendations.
Your audience map will appear here.
Run tests, not guesses
Keep a simple log of channel tests, outcomes, and lessons. Your entries stay in this browser.
Your experiment library
| Hypothesis | Channel | Visits | Leads | Spend | Learning | |
|---|---|---|---|---|---|---|
| No experiments yet. Start with one focused hypothesis. | ||||||
The underused traffic channel checklist
How to use this: Audit your existing site, choose one realistic channel, design a measurable experiment, and record what happened. Revisit monthly. For verified numbers, use your own analytics tools; this is not connected to GA4, Search Console, or advertising accounts.